How Companies Learn Your Secrets

written by Arief Bayu Purwanto on February 20, 2012 in QuickLinks with no comments

According to another recent paper, if you want to start running in the morning, it’s essential that you choose a simple cue (like always putting on your sneakers before breakfast or leaving your running clothes next to your bed) and a clear reward (like a midday treat or even the sense of accomplishment that comes from ritually recording your miles in a log book). After a while, your brain will start anticipating that reward β€” craving the treat or the feeling of accomplishment β€” and there will be a measurable neurological impulse to lace up your jogging shoes each morning.

How Companies Learn Your Secrets